Define and exploit your competitive advantage

Who Should Attend:  Marketing and Sales Executives, Senior Account Managers, Key Account Managers
Length: ½ to 1 day

Create and sharpen your value proposition to differentiate your organization in today’s competitive marketplace in our Value Proposition workshop.  We work with your executive team analyzing all the critical elements that go into your value proposition including markets, preferences, primary needs, value elements, features, benefits, and messaging.   Most importantly, this workshop is designed to build consensus and alignment with your senior executive sales and marketing teams.

Key Benefits:

• Create and refine a powerful value proposition to move your business forward
• Gain deeper understanding of your customer markets, preferences, primary needs, value elements, features, benefits, and messaging
• Build consensus from top-to-bottom with your executive sales and marketing teams